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What is the difference between Lavazza Consumer, Expert and HORECA?

What is the difference between Lavazza Consumer, Expert and HORECA?

Reading time: 4 minutes
Espressa Marketing
02.05.2025

Lavazza is one of Italy’s most traditional and best-known coffee roasters and enjoys worldwide recognition for its diverse blends with authentic Italian character. But Lavazza is not just Lavazza: depending on the intended use, the company offers different product lines – for private households, for professional office and vending settings, and for the upscale hospitality sector. In this article, you will find an overview of the three main lines: the Consumer Line, the Expert Line, and the HORECA Line.

Lavazza Consumer Line – classics for everyday enjoyment at home
The Consumer Line is aimed at coffee lovers who want to prepare espresso, café crème or moka at home. This includes well-known varieties like Qualità Rossa, Qualità Oro, Crema e Gusto or Espresso Italiano.

These products are available in different formats: as whole beans, ground coffee, pods or capsules – for example for Nespresso-compatible systems or for the A Modo Mio system. The taste ranges from mild and floral to strong and spicy, offering the right blend for every preference. These products are easily available in supermarkets and online shops and are ideal for household coffee machines.

Lavazza Expert Line – functional blends for offices and vending
The Lavazza Expert Line was developed specifically for professional use in offices, companies and vending machines. It offers functional, robust blends such as Gusto Forte, Crema Ricca or Espresso Aroma Top, characterized by dark roasting and particularly stable crema. These coffees are optimized for high usage and consistent quality – even after extended time in machines. The line includes whole beans as well as specific capsule systems such as Lavazza Blue or Espresso Point. It is aimed at businesses that value reliability, flavour consistency, and ease of use.

Lavazza HORECA Line – premium for the gastronomy sector
The HORECA Line is designed for professional use in the gastronomy sector – for hotels, restaurants, and cafés. The focus is on the highest quality. Varieties such as Top Class, Gold Selection, Super Crema or Gran Riserva combine selected Arabica and Robusta beans with refined roasting profiles.

Many blends contain washed beans or specialty origin coffees with fine aromas such as honey, dried fruit or dark chocolate. The beans are typically packed in 1 kg aroma-protective bags and are mainly used in portafilter or high-end automatic machines. The HORECA Line is available through Lavazza distributors or gastronomy wholesalers and is designed for baristas and businesses who want to offer their guests a special coffee experience.

Feature Consumer Line Expert Line HORECA Line
Target group: Private customers Offices, vending Gastronomy and hospitality
Packaging: 250 g–1 kg packs 1 kg packs 1 kg packs
Lavazza varieties: Qualità Rossa, Oro, Crema e Gusto etc. Crema Ricca, Gusto Forte, Gusto Pieno Gold, Super Crema, Crema e Aroma etc.
Price range: Low to premium Affordable blends Premium blends
Suitable machines: Home appliances, domestic bean-to-cup machines Semi-professional machines, vending systems Portafilter and high-end commercial machines
Distribution: Retail, online Business suppliers Gastronomy wholesalers
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A bag of roasted Lavazza coffee beans labeled "Crema & Aroma" with an intensity level of 11/13. Suitable for espresso, caffè crema, and black coffee. The bag weighs 1 kilogram.
Coffee Beans Lavazza Crema e Aroma Expert Coffee Beans 1 Kilogram medium roast 1 in Stock

Coffee blend Lavazza Crema e Aroma Expert Lavazza Crema e Aroma impresses with its aromatic and strong flavour: An aromatic and strong flavour with a long-lasting crema. The versatile blend, made from the best roasted Arabica and Robusta, is ideal for a perfect coffee with a fine, thin crema. The Expert line was developed for vending and office coffee machines.

A bag of Lavazza Crema Ricca coffee beans. The packaging is orange and black and has an intensity of 9/13. It is suitable for espresso, café crema, and black coffee. The net weight is 105 g (1.0 kg).
Coffee Beans Lavazza Crema Ricca Expert Coffee Beans 1 Kilogram dark roast in Stock

Crema Ricca by Lavazza from the Expert line. A balanced blend of whole coffee beans. Impressive and with a fine flavour experience. The coffee beans for Lavazza Crema Ricca come from South America and South-East Asia. To achieve the typical Italian coffee, Crema Ricca has a high proportion of Robusta, and the intense Robusta beans are rounded off with the finest Arabicas. The processing of the coffee beans produces the finest notes of fruit and dark chocolate. The flavour is reminiscent of cocoa, biscuits and freshly baked bread.

A dark brown bag of roasted Lavazza Gusto Forte coffee beans. The packaging contains brewing recommendations for espresso, caffè crema and black coffee. The intensity is given as 13/13. Weight: 1kg. Made in Turin, Italy since 1895.
Coffee Beans Lavazza Gusto Forte Expert Coffee Beans 1 Kilogram dark roast in Stock

The Lavazza Gusto Forte Expert coffee beans originate from the renowned Expert line, specifically developed for professional coffee machines and office environments. This 100% Robusta blend reaches the maximum intensity level of 13 out of 13 and embodies Lavazza's expertise for particularly strong coffee creations.The aroma profile presents itself with impressive richness: intense cocoa notes dominate the flavor profile, accompanied by spicy nuances and a pleasant cocoa taste in the long-lasting aftertaste. The full-bodied character and low acidity create a powerful, decisive profile with a velvety texture.The carefully selected Robusta beans come from the highlands of Africa and Southeast Asia and undergo a dark, traditional Italian roasting. This composition guarantees exceptional crema formation and preserves the rich aroma even after extended standing time in the coffee machine.As an espresso with 25-30ml, the full intensity unfolds optimally, while a lungo with 110ml particularly emphasizes the spicy notes. The strong base is excellent for milk beverages like cappuccino or latte, as it maintains its characteristic flavor even with a high milk content.The 1kg package ensures long-lasting enjoyment for demanding office environments. As a Swiss coffee specialist, espressa.ch guarantees optimal storage and freshness of these premium Lavazza beans until delivery.

A blue bag of Lavazza Crema e Aroma coffee beans with red lines and white text. It features notes of peanuts and nutmeg, weighs 1000 g, and is labeled in English and French.
Coffee Beans Lavazza Crema e Aroma Coffee Beans 1 Kilogram medium roast in Stock

The Lavazza Crema e Aroma was among the first blends to find great success in Switzerland and served as the foundation for the successful Espresso Point line. This classic Italian blend combines decades of roasting expertise from Piedmont with the tradition of Northern Italian coffee culture.The balanced composition unfolds aromas of delicate dark chocolate and roasted hazelnuts, accompanied by subtle caramel notes. The medium body shows a velvety texture with harmonious acidity, while the aftertaste leaves discreet smoky nuances with lasting chocolate sweetness.This blend of Brazilian and Indian beans combines robust Robusta with aromatic Arabica portions. The traditional drum roasting in Piedmont achieves a medium intensity that optimally highlights both the sweetness of the Arabica beans and the characteristic crema of the Robusta.Equally suitable for automatic coffee machines and portafilter machines, we recommend preparation as a classic espresso with 25-30ml or as a strong lungo with 100ml. The stable crema makes this coffee the ideal base for cappuccino and latte macchiato – the perfect balance between aromatic fullness and creaminess.The practical 1kg package ensures maximum freshness for your daily coffee enjoyment. As a Swiss coffee specialist, espressa.ch offers you this proven Lavazza quality with fast delivery directly to your home.

A blue bag of Lavazza Super Crema coffee beans with yellow accents. The packaging features a hazelnut and brown sugar flavor and a 1 kg weight.
Coffee Beans Lavazza Super Crema Coffee Beans 1 Kilogram medium roast in Stock

Lavazza Super Crema embodies the Italian espresso tradition from Piedmont and combines carefully selected Arabica and Robusta beans from five continents into a balanced coffee blend for daily enjoyment.The aroma profile shows a harmonious balance with pronounced notes of roasted hazelnuts and brown sugar, accompanied by subtle honey aromas. The medium body develops a velvety texture with low acidity and a pleasantly nutty aftertaste, which gains warm, malty depth through traditional drum roasting.The composition of 60% Arabica beans from Brazil and Colombia as well as 40% washed Robusta beans from Vietnam, Indonesia and India is medium-light roasted and achieves a medium intensity level, suitable for both espresso and milk-based drinks.For optimal preparation, we recommend 7-9 grams per espresso with an extraction time of 25-30 seconds. The creamy base is excellent for cappuccino and latte macchiato, while a short espresso brings out the nutty aromas particularly well.The 1kg pack of Lavazza Super Crema coffee beans is ideal for fully automatic coffee machines and espresso machines and is delivered by espressa.ch as a Swiss coffee specialist with the usual quality guarantee.

A pack of Lavazza Top Class coffee beans with a blue and red design and Lavazza logo. It tastes of cinnamon and dark chocolate. The pack contains 1000 g of coffee.
Coffee Beans Lavazza Top Class Coffee Beans 1 Kilogram medium roast Not available

The Lavazza Top Class coffee beans represent the mastery of Italian roasting artistry and were specially developed as a versatile gastronomy blend for professional requirements. This premium composition is perfectly suited for fully automatic coffee machines in office environments and impresses with its balanced harmony.In the cup, a full-bodied character unfolds with pronounced notes of dark chocolate and cinnamon, accompanied by subtle aromas of dried fruits and a hint of bitter cocoa nuances. The medium acidity harmonizes perfectly with the spicy sweetness, while the aftertaste remains long-lasting and velvety.The carefully composed blend of Brazilian, Indian and Java Arabica as well as Robusta beans undergoes a traditional medium roast that brings out the characteristic intensity and versatility of this gastronomy quality.Our barista recommendation for fully automatic machines: Medium grind, 40ml espresso extraction or 120ml Caffè Crema. The robust blend is equally suitable for pure espresso enjoyment or as a strong base for milk specialties like cappuccino and latte macchiato.As a Swiss coffee specialist, espressa.ch offers this professional 1kg package for the highest demands. The fresh roasting quality and proven Lavazza expertise guarantee consistent results in every fully automatic coffee machine.

A blue and red bag of Lavazza coffee beans with the inscription "Crema e Gusto Classico." The bag features a white cup of coffee. The text indicates a 1000g pack with a flavor intensity of 7 out of 10.

Average rating of 4 out of 5 stars

Coffee Beans Lavazza Crema e Gusto Classico Coffee Beans 1 Kilogram dark roast Not available

Lavazza Crema e Gusto Classico Espresso coffee beans combine Arabica and Robusta for the best espresso enjoyment. The creamy espresso offers an intense aroma and unmistakable flavour with a delicate scent of fine woods. The golden crema resembles amber and is accompanied by intense chocolate notes. This coffee is long-lasting and balanced, with a spicy flavour.

A box of Lavazza Qualità Rossa coffee capsules in a red and white design. It features Zero CO₂ Impact Capsules and an intensity of 10/13. The front features a picture of a cup of espresso.
Lavazza A modo Mio Lavazza A modo Mio Qualità Rossa Espresso Capsules 16 Piece medium roast in Stock

Lavazza A modo Mio Qualita Rossa convinces. Do you know Qualita Rossa from Lavazza? No, then you should definitely try it. This quality blend from Lavazza combines Brazilian natural Arabica beans and African Robusta beans, resulting in a sweet espresso blend that brings out different flavours thanks to the Arabica content. The African Robusta complements this sweetness with a full flavour. Combined with the perfect grind, these two types of bean create a sweet espresso that is full of intensity.

A pack of Lavazza Qualità Rossa coffee beans. The red and silver packaging depicts a red espresso cup filled with coffee. Intensity: 5/10. The text indicates that the coffee is ideal for black coffee and latte macchiato. Weight: 500 g.
Coffee Beans Lavazza Qualità Rossa Coffee Beans 0.5 Kilogram medium roast in Stock

Discover the unique coffee flavour of Lavazza Qualità Rossa now! This rich and full-bodied coffee impresses with a golden crema and a warm colour that will pamper your senses. A hint of chocolate and dried fruit rounds off the flavour perfectly. The composition of Arabica and Robusta ensures a harmonious blend, with the majority of the Arabica coming from South America and the Robusta from Africa/South-East Asia. The sight of this coffee is enchanting with its warm colour, while the light chocolate aroma beguiles your senses. Enjoy the rich flavour with notes of chocolate in every cup. The medium roast ensures a perfect balance of flavours. Experience the incomparable flavour of Lavazza Qualità Rossa now and let yourself be inspired by this unique coffee!

Conclusion:

Lavazza offers the right product line for every application: If you're looking for versatile everyday coffee at home, the Consumer Line is ideal. For offices or vending solutions, the slightly more robust and affordable Expert Line is a great choice, delivering reliable crema and strong flavour. For those in the gastronomy sector who demand the highest standards in quality and aroma, the HORECA Line provides professional blends with true barista character.

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