What is the difference between Lavazza Consumer, Expert and HORECA?

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Lavazza is one of Italy’s most traditional and best-known coffee roasters and enjoys worldwide recognition for its diverse blends with authentic Italian character. But Lavazza is not just Lavazza: depending on the intended use, the company offers different product lines – for private households, for professional office and vending settings, and for the upscale hospitality sector. In this article, you will find an overview of the three main lines: the Consumer Line, the Expert Line, and the HORECA Line.

Lavazza Consumer Line – classics for everyday enjoyment at home
The Consumer Line is aimed at coffee lovers who want to prepare espresso, café crème or moka at home. This includes well-known varieties like Qualità Rossa, Qualità Oro, Crema e Gusto or Espresso Italiano.

These products are available in different formats: as whole beans, ground coffee, pods or capsules – for example for Nespresso-compatible systems or for the A Modo Mio system. The taste ranges from mild and floral to strong and spicy, offering the right blend for every preference. These products are easily available in supermarkets and online shops and are ideal for household coffee machines.

Lavazza Expert Line – functional blends for offices and vending
The Lavazza Expert Line was developed specifically for professional use in offices, companies and vending machines. It offers functional, robust blends such as Gusto Forte, Crema Ricca or Espresso Aroma Top, characterized by dark roasting and particularly stable crema. These coffees are optimized for high usage and consistent quality – even after extended time in machines. The line includes whole beans as well as specific capsule systems such as Lavazza Blue or Espresso Point. It is aimed at businesses that value reliability, flavour consistency, and ease of use.

Lavazza HORECA Line – premium for the gastronomy sector
The HORECA Line is designed for professional use in the gastronomy sector – for hotels, restaurants, and cafés. The focus is on the highest quality. Varieties such as Top Class, Gold Selection, Super Crema or Gran Riserva combine selected Arabica and Robusta beans with refined roasting profiles.

Many blends contain washed beans or specialty origin coffees with fine aromas such as honey, dried fruit or dark chocolate. The beans are typically packed in 1 kg aroma-protective bags and are mainly used in portafilter or high-end automatic machines. The HORECA Line is available through Lavazza distributors or gastronomy wholesalers and is designed for baristas and businesses who want to offer their guests a special coffee experience.

Feature	Consumer Line	Expert Line	HORECA Line
Target group:	Private customers	Offices, vending	Gastronomy and hospitality
Packaging:	250 g–1 kg packs	1 kg packs	1 kg packs
Lavazza varieties:	Qualità Rossa, Oro, Crema e Gusto etc.	Crema Ricca, Gusto Forte, Gusto Pieno	Gold, Super Crema, Crema e Aroma etc.
Price range:	Low to premium	Affordable blends	Premium blends
Suitable machines:	Home appliances, domestic bean-to-cup machines	Semi-professional machines, vending systems	Portafilter and high-end commercial machines
Distribution:	Retail, online	Business suppliers	Gastronomy wholesalers

A bag of roasted Lavazza coffee beans labeled "Crema & Aroma" with an intensity level of 11/13. Suitable for espresso, caffè crema, and black coffee. The bag weighs 1 kilogram.

Crema e Aroma Expert Coffee Beans 1 Kilogramme

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Coffee blend Lavazza Crema e Aroma Expert Lavazza Crema e Aroma impresses with its aromatic and strong flavour: An aromatic and strong flavour with a long-lasting crema. The versatile blend, made from the best roasted Arabica and Robusta, is ideal for a perfect coffee with a fine, thin crema. The Expert line was developed for vending and office coffee machines.

CHF 22.70*

Beutel

Crema Ricca Expert Coffee Beans 1 Kilogramme

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Crema Ricca by Lavazza from the Expert line. A balanced blend of whole coffee beans. Impressive and with a fine flavour experience. The coffee beans for Lavazza Crema Ricca come from South America and South-East Asia. To achieve the typical Italian coffee, Crema Ricca has a high proportion of Robusta, and the intense Robusta beans are rounded off with the finest Arabicas. The processing of the coffee beans produces the finest notes of fruit and dark chocolate. The flavour is reminiscent of cocoa, biscuits and freshly baked bread.

CHF 24.85*

A dark brown bag of roasted Lavazza Gusto Forte coffee beans. The packaging contains brewing recommendations for espresso, caffè crema and black coffee. The intensity is given as 13/13. Weight: 1kg. Made in Turin, Italy since 1895.

Gusto Forte Expert Coffee Beans 1 Kilogramme

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Lavazza Gusto Forte Expert 100% Robusta Kick offers an intense flavour and a strong character, perfect for starting the day. With a creamy flavour, notes of cocoa and spices, this coffee is particularly appealing to office workers. Thanks to its 100% Robusta blend, it retains its rich flavour even after a long time in the coffee machine.

CHF 18.65*

Crema e Aroma Coffee Beans 1 Kilogramme

5 in Stock

Experience true indulgence with Lavazza Crema e Aroma coffee beans. Various nuances of fine chocolate are combined in these exquisite coffee beans, which are especially suitable for fully automatic coffee machines. The balanced blend of high-quality Robusta and Arabica beans gives this coffee its creamy appearance and aromatic flavour. The carefully selected coffee beans come from Brazil and India and are medium roasted in the Piermont region to develop their unique flavour. The result is a perfect Lavazza Crema e Aroma coffee with a delicate, thin crema that will seduce any Arabica coffee lover.

CHF 25.00*

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Super Crema Coffee Beans 1 Kilogramme

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Lavazza Super Crema coffee beans. A coffee blend that combines the diversity of the world! The aromatic flavour experience of Super Crema Lavazza coffee beans comes from the diverse origins of the natural Arabica and washed Robusta beans. Indonesia, Vietnam, Brazil, Colombia and India - this worldly blend of coffee beans gives the unique flavour of brown sugar, honey and roasted almonds. With every sip of the mild coffee or espresso, however, the Italian influence also becomes clear. The best coffee beans for fully automatic coffee machines get this special flavour from their traditional roasting in the Piedmont region. Lavazza coffee beans are particularly suitable for portafilter machines, fully automatic coffee machines and espresso machines. For quick buyers of Lavazza Super Crema coffee beans: creamy coffee blend, flavour of sugar, almonds and honey, mild intensity.

CHF 27.00*

Top Class Coffee Beans 1 Kilogramme

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The aroma of freshly brewed coffee in the small cafés along the narrow streets of western Italy creates an atmosphere of complete tranquillity. Lavazza Top Class coffee beans delight with their aromatic notes of cinnamon and dark chocolate, which mingle with the flavour of dried fruit on the tongue. The mild aftertaste of bitter cocoa is reminiscent of the creamy flavour of a hot espresso. This excellent coffee bean blend consists of natural Arabica and Robusta beans from the tropical regions of Brazil, India and the Java Islands. Enjoy the unique blend of Lavazza Top Class coffee beans with a medium roast that perfectly combines notes of dried fruit, cocoa and cinnamon.

CHF 29.40*

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Crema e Gusto Classico Coffee Beans 1 Kilogramme

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Lavazza Crema e Gusto Classico Espresso coffee beans combine Arabica and Robusta for the best espresso enjoyment. The creamy espresso offers an intense aroma and unmistakable flavour with a delicate scent of fine woods. The golden crema resembles amber and is accompanied by intense chocolate notes. This coffee is long-lasting and balanced, with a spicy flavour.

CHF 20.55*

Qualità Rossa Espresso Capsules 16 Piece(s)

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Lavazza A modo Mio Qualita Rossa convinces. Do you know Qualita Rossa from Lavazza? No, then you should definitely try it. This quality blend from Lavazza combines Brazilian natural Arabica beans and African Robusta beans, resulting in a sweet espresso blend that brings out different flavours thanks to the Arabica content. The African Robusta complements this sweetness with a full flavour. Combined with the perfect grind, these two types of bean create a sweet espresso that is full of intensity.

CHF 7.80*

Qualità Rossa Coffee Beans 0.5 Kilogramme

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Discover the unique coffee flavour of Lavazza Qualità Rossa now! This rich and full-bodied coffee impresses with a golden crema and a warm colour that will pamper your senses. A hint of chocolate and dried fruit rounds off the flavour perfectly. The composition of Arabica and Robusta ensures a harmonious blend, with the majority of the Arabica coming from South America and the Robusta from Africa/South-East Asia. The sight of this coffee is enchanting with its warm colour, while the light chocolate aroma beguiles your senses. Enjoy the rich flavour with notes of chocolate in every cup. The medium roast ensures a perfect balance of flavours. Experience the incomparable flavour of Lavazza Qualità Rossa now and let yourself be inspired by this unique coffee!

CHF 10.20*

Conclusion:

Lavazza offers the right product line for every application: If you're looking for versatile everyday coffee at home, the Consumer Line is ideal. For offices or vending solutions, the slightly more robust and affordable Expert Line is a great choice, delivering reliable crema and strong flavour. For those in the gastronomy sector who demand the highest standards in quality and aroma, the HORECA Line provides professional blends with true barista character.